What’s the One Thing …?



What’s the one thing that you want for your business that will help take you to the next level? Stop! The groans and buts are echoing across the virtual world. Forget about finances. Forget about why you shouldn’t have whatever it is. Reflect on what that one thing, at this point in time, is.

For the organic farmer it might be an industrial greens spinner. For the local hair stylist it might be a subscription sharpening service to maintain scissors at peak performance. Whatever it is until you can articulate the item, the need it fills and its true value to your business there is little point in dreaming about it.

Instead clarify the need; learn all you can about the options available and then make a plan. Is it too expensive for you at this moment? Then look at alternative ways of acquiring it. Check out eBay or Craig’s List. Perhaps, based on the value of the item you can lease rather than buy it. Making the decision to take action and fulfill the need is 50% of succeeding.

Daydreams, wishes and hopes are wonderful things. It’s nice to have random thoughts about what we would like. But nice is not enough to actuate your desires. Yale did a study of graduates to determine success levels of those who set goals and those who did not. Goal setters were significantly more successful than their non-planning class mates.

Perhaps the one thing you need to take your business to the next level is the plan it’s self.