What is Your QR Code?

You have seen them on billboards, advertisements, and even business cards. The eye catching QR code has been gaining popularity in America, and has become a new source in the social media movement. These codes are inexpensive to generate (QR generators are free online), and can literally share any source of cyber  information. QR codes are especially helpful to small businesses because they have the ability to share so much information in a small space. These codes connect people with each other as well as to unlimited multimedia content are also a great way to improve SEO as well as visibility for your business. Check out this list of QR code uses!

Connect your QR code to:

  • A blog post
  • Your business website
  • A promotion page/special offer
  • Customer feedback forms
  • Recommendations
  • Facebook Business Page
  • Twitter
  • LinkedIn
  • A video
  • Contact details
  • Product details
  • Event details

Place your QR code on:

  • The back of your business card
  • Brochures/other marketing materials
  • Name tags
  • Menus
  • Ticket stubs
  • Receipts
  • Mailings
  • Displays
  • Labels
  • Signage
  • Print Advertising

The possibilities for QR codes are endless and are becoming more important to your social presence as these possibilities mature. However, it is important to remember that these codes can only be accessed by those with a smartphone. By the end of 2011, the smartphone market share is said to reach 50%. While this is a large piece of the cellphone market pie, that is potentially 150 million people who won’t be able to scan a QR code through the end of this year. Keep this in mind when incorporating QR codes into your marketing plan. Now is the perfect time to experiment with the code uses and track their success rate, as the market for this platform continues to develop. Happy generating!

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